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HomeNews News Winter Dryness Triggers A Humidifier Purchase Boom

Winter Dryness Triggers A Humidifier Purchase Boom

2025-07-15

Dry winter climate has always been a major problem that plagues people's lives, especially in the northern hemisphere, where humidity has dropped to historical lows in many places. According to a report by China.com on March 21, 2025, the relative humidity in some areas of northern my country and the Qinghai-Tibet Plateau is even less than 10%, such as 4% in Shijiazhuang, 5% in Hohhot, and 6% in Beijing, Tianjin and Taiyuan. This extremely dry environment not only makes people feel uncomfortable, but also causes respiratory diseases and other problems. For this reason, medical institutions have recommended the use of humidifiers to relieve respiratory discomfort symptoms.


Against this background, the humidifier market has ushered in a purchasing boom. In 2025, the global humidifier market sales volume reached 39.935 billion yuan, and is expected to reach 61.446 billion yuan in 2032, with an average annual compound growth rate (CAGR) of 6.35% from 2025 to 2032. In China, the humidifier market is also showing a rapid growth trend, and consumers' increasing attention to health and quality of life has driven the growth of humidifier demand.


In addition, with the development of science and technology, consumers' functional requirements for humidifiers have gradually diversified. Nowadays, humidifiers not only have basic humidification functions, but also integrate features such as intelligence, energy saving and environmental protection, and easy operation. For example, ultrasonic humidifiers have occupied the mainstream of the market due to their high efficiency, energy saving and low noise characteristics. At the same time, more and more humidifier products have begun to integrate intelligent functions, such as remote control and automatic monitoring of air quality, which further enhances the market competitiveness of products.


In terms of market competition, the humidifier market is mainly dominated by several major international brands, such as Honeywell, Philips, Dyson, etc. These brands have occupied a large market share with advanced technology, innovative design and global sales network. At the same time, local companies in the Asia-Pacific region are also accelerating their entry into the market, relying on price advantages and keen grasp of local needs, and are competing for the mid- and low-end market share.


The dry climate in winter not only affects people's health, but also promotes the prosperity of the humidifier market. As people's attention to indoor air quality continues to increase, humidifiers, as an effective solution, will continue to grow in market demand. In the future, the humidifier market will develop in the direction of intelligence, personalization, energy conservation and environmental protection, providing consumers with a more comfortable and healthier indoor environment.


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